Focussed landing pages

You may require certain pages for promotion and events. These are highly optimsed pages to draw people to your website and then they can progress to elsewhere on your website. Landing & Focussed pages will be tailored to a particular keyphrase thus ranking highly in search results.

Draw traffic to tailored pages to then drive users to your other products and services

Generation of useful, informative content related to your products or services is particularly useful for a new product launch where you need to have implemented adequate SEO to ensure the maximum reach of your campaign.

Set reachable goals

We recommend setting easily achievable goals and then ramping up the difficulty depending on your campaign deadlines. For example, let's say you launch a new page, target one should be top 100 results in Google. Then Top 50, 30, 10, 3. When you are at 3 goal is achieved.

So what's the secret sauce?

To be brief it is a collaboration of many factors. Mainly the text based copy. Focus on providing really good, informative and fact checked copy without stuffing lots of keywords. High quality original content will ALWAYS have a better weighting than average or copied content.

Knowing the precise balance is the secret sauce, but creating good content will get you 80% there, so that should be your starting point.

We can create and build the content for you, or alter what you already have to provide more visitors. We would check your current positions prior to any work and then provide a report of improvements on a monthly basis for normally around a 6 month period.

Where to focus your efforts

Strategically this depends on your current infrastructure, online standing and SERP positions. These factors will help us better understand your situation and provide accurate advice on what to focus on. Sometimes a new website is just not the best answer, talk to us first to ensure you have checked all options because a new website is a fairly substantial investment these days. Make sure you get it right and are not in a loop of repeating the same mistakes.

What to focus on if you are starting from scratch?

Content is going to be king for the foreseeable future. We would advise creating unique pages for each of your services with links to future information should the customer require it. Get the copy right and you will find success.

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Search Engine Optimisation SEO Audits Position Tracking Focussed Pages